10% Introduction

The student has an appropriate introduction that provides an adequate overview of the topic.The introduction contains a clear thesis statement that provides an evaluative assessment of the chosen text/image/source and a sense of what justifies that assessment.

15%Paragraphing

Each component of the overall assessment is broken into clear, logical paragraphs with clear transitions and topic sentences.The paragraphs follow a logical order, provide clear evidence and rational evaluative explanation, and build toward supporting the general assessment stated in the introduction.

10%Purpose

The student has clearly identified the intended purpose of the text/image/source being analyzed and taken that purpose into account in their assessment.

10%Content

The student has analyzed all components of the chosen text/image/source.Depending on the text/image/source being evaluated, this could include areas like clarity of writing, accuracy, visual appearance, sound, usefulness, interactive qualities, etc.

10%Audience

The student has identified the intended audience for the text/image/source and taken that into consideration in the course of their assessment.

10%Quality of Evaluation

The student has clearly (either within paragraphs addressing components regarding the text/image/source or in a separate paragraph) clearly established whether or not the source being evaluated has successfully achieved its intended goal.

10%Conclusion

The student has incorporated a clear conclusion that goes beyond simply summarizing the topic to include the potential implications of their analysis.

15%Punctuation/Grammar

The student has followed punctuation and grammar rules throughout the paper.The student has also paid attention to accuracy in spelling and the overall formatting of the paper.

10%Length

The student has met the minimum word count for the assignment.