Describe the general environment and industry environment in the craft beer market.
For your discussion question this week, I would like you to review the following video that talks about Port City Brewing and their early success in the Craft Brewing Industry.
After reviewing the video, please answer the following:
- Describe the general environment and industry environment in the craft beer market.
- Discuss the set of factors that has a direct influence on a firm and its competitive actions and responses to include: the power of suppliers, the power of buyers, and the intensity of rivalry among competing firms.
- What growth stage do you believe the craft brew industry is in and why?
Make sure you conduct additional research when answering these questions. There is a lot of information available on the internet about Port City Brewing.
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